Wallpaper* – Guest Editors Issue

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Zaha Hadid, Rei Kawakubo and Louise Bourgeoise guest edit Wallpaper*.

 

Taking inspiration from Heron’s utilitarian brand and combining it with the idea of 360° of air, and brought that throughout the campaign.

We took the audience behind the scenes to see everything in and around the campaign. Using 360° cameras, timelapse video of the set build and behind the design interviews, we left nothing hidden. We let people into the process, celebrating the possibility everywhere.

The campaign was capped off with a two day Nike By You event at Milano Salone del Mobile, hosted by Heron himself. Here people got to work with the materials in-hand and design their very own AirMax 95 or 720 with the HP palette. The whole event was broadcast live via Heron’s Instagram channel.

 

 

 

A video by Kin demonstrating the iPad app produced for Wallpaper* magazine's issue The Directors Cut: David Lynch and Robert Wilson. This was Wallpaper's first ever iPad app and allowed viewers to see an exclusive piece by David Lynch revisiting Eraserhead. Viewers could see full versions of a selection of Robert Wilson's video portraits including Brad Pitt, Isabella Rossellini, Dita Von Teese, Steve Buscemi and an Owl! (http://www.dissidentusa.com/robert-wilson/subjects/)

The campaign utilized all elements of the production process. Saving scraps from the factory floor and hero-ing them alongside the finished product.

The campaign utilized all elements of the production process. Saving scraps from the factory floor and hero-ing them alongside the finished product.

 
The campaign utilized all elements of the production process. Saving scraps from the factory floor and hero-ing them alongside the finished product.

The campaign utilized all elements of the production process. Saving scraps from the factory floor and hero-ing them alongside the finished product.