Nike By You: Launch
Nike By You – Launch
On its 20th anniversary, Nike iD needed to show that they understood a changing consumer mindset—one that demands a more collaborative and personal approach to creating products with brands.
The assignment started as a straightforward task—to sharpen the strategic and visual structure of Nike customization. It quickly became clear that the offering was about much more than the product itself. It’s about collaboration between brand and consumer, empowering consumers to design, discover and celebrate their individuality.
Credits
Creative Director: Meirion Pritchard.
Designer: Noah Beckwith
Designer: Allison Olsen
Digital Designer: Jana Raport
Agency: Gretel NY
Agency (Interactive): Enjoy The Weather