Bottega Veneta – Overview

In March 2013, I was asked to lead the Bottega Veneta creative team. Working closely with Doug Lloyd and Bottega Veneta creative director Tomas Maier. Overseeing concept, design and production for the brands visual output across print, motion, digital and events, worldwide.

This entailed frequent trips to Italy and the brands HQ in Milan, to direct and produce the runway shows during the Men’s and Women’s fashion weeks plus their respective campaigns. I was honored to work with a diverse range of art photographers such as Araki Nobuyoshi, Juergen Teller, Ryan McGinley, Viviane Sassen and Pieter Hugo.

Additionally I worked on elevating all of the brand output, from packaging, events, furniture and campaigns for fragrance and eyewear.

Credits

Creative Director: Tomas Maier, Doug Lloyd
Associate Art Director: Meirion Pritchard
Art Director: Jacky Yoon, Joe Rotondi

Agency: Lloyd&Co