Bottega Veneta – Early Fall 14

Air Everywhere.

“What if you could extend the air bubble into the upper of the shoe?”

Heron Preston.

 

Taking inspiration from Heron’s utilitarian brand and combining it with the idea of 360° of air, and brought that throughout the campaign.

We took the audience behind the scenes to see everything in and around the campaign. Using 360° cameras, timelapse video of the set build and behind the design interviews, we left nothing hidden. We let people into the process, celebrating the possibility everywhere.

The campaign was capped off with a two day Nike By You event at Milano Salone del Mobile, hosted by Heron himself. Here people got to work with the materials in-hand and design their very own AirMax 95 or 720 with the HP palette. The whole event was broadcast live via Heron’s Instagram channel.

The campaign utilized all elements of the production process. Saving scraps from the factory floor and hero-ing them alongside the finished product.

The campaign utilized all elements of the production process. Saving scraps from the factory floor and hero-ing them alongside the finished product.

 
The campaign utilized all elements of the production process. Saving scraps from the factory floor and hero-ing them alongside the finished product.

The campaign utilized all elements of the production process. Saving scraps from the factory floor and hero-ing them alongside the finished product.