Bottega Veneta – Art Of Collaboration

The compendium chronicles the evolution of Bottega Veneta’s brand imagery since 2002. Conceived and curated as a unified body of work, the book’s design mirrors the emphasis on material, craftsmanship and quiet confidence that suffuses both the brand and the images within. The photographs of Nan Goldin, Peter Lindbergh, Alex Prager, and Steven Meisel among others are removed from their original habitat of glossy magazine pages and bound together on matte paper with mono-spaced type that provides a distinct but brand neutral setting for the work and the behind-the-scenes mood imagery. The choice to create a brand-neutral backdrop for the compendium is evident not only in the absence of brand logos but also in the design of the cover, where the title is placed on a clear acetate overlay so that the stark Robert Longo image on the front retains its purity. 

The exhibition, which was held at the Ullens Centre for Contemporary Art in Beijing's coveted art district, follows the release of Bottega’s book of the same name. The exhibition helping to bring Maier's artistic collaborations with renowned photographers and visual artists to a broader audience.

Results

Released at the end of 2015 to acclaim from The New York Times, Muse Magazine, ArtNet, Architectural Digest, and Esquire, The Art of Collaboration stands as the definitive expression of, as W magazine put it, “the formidable vision of a brand whose ad campaigns transcend their commercial purpose.”

The book was also given as a Holiday gift to Bottega Veneta employees, a beautiful gesture acknowledging the contribution made by all to the brand.

Credits

Editor: Tomas Maier
Creative Direction:
Doug Lloyd, Meirion Pritchard
Art Director: Joe Rotondi
Production: Monica Sartori,
Rachel Levine, Matt Karl

Video Print BTS:
Filippo Silvestris, Tomaso Lisca

Client: Bottega Veneta
Publisher: Rizzoli
Printed in Italy
Agency: Lloyd&Co